online education

Emirates Information Company – Techno-universalization is a significant media stability and on the identical time a drawback, GMC spokesmen level out

ABU DHABI, 19th November, 2022 (WAM) — The universalization of technology is probably the biggest driver of change in the media industry, with the number of internet users growing from 413 million in 2000 to over 5 billion in 2022. This is one of the main conclusions of the sessions during the World Media Congress (GMC), which ended on Thursday.

Surely this universalization has empowered people around the world to break news, shed light on what’s happening in the world, and report world events from anywhere, free and honestly!

While such rates of global access to technology can be positive, there can also be negative aspects as the scrutiny of editorial and fact-checking processes in journalism changes, empowering internet users around the world and allowing for the widespread dissemination of misinformation. In this regard, the COVID-19 pandemic has also catalyzed a massive influx of online content creators, which in turn has led to a proliferation of creator platforms.

Another fact is that the new generations are all about thrills, which means that it is now imperative for information providers to offer content that is both engaging and informative, commonly referred to as “infotainment”, in order to reach a larger audience achieve and achieve, ultimately their survival. Additionally, media institutions must thrive on the various online platforms available today in order to maneuver in the extremely competitive climate of today’s media industry.

Meanwhile, data analytics and artificial intelligence have paved the way for improved ways to spot trends in media consumption and develop new, more creative storytelling paradigms to appeal to broader audiences, with user attention focused more on appeal than quality and the value of the content presented.

Not only are these technology solutions accelerating growth and lowering the cost of content production, but they have also enabled creators and platforms to devote more energy to trusting and validating content. This paradigm shift requires greater investment in such technologies across all newsrooms, an achievement that can be difficult for startups, which often struggle to secure funding and turn to government funding and philanthropic alternatives.

Journalism has become a tug-of-war between fact and opinion, fueled further by the dichotomy between creating elaborate, insightful stories or short stories that attract more viewers.

This segmentation in the media industry is a divide that, if closed, would create a new and unified media community where diverse skills complement each other, where tech-savvy people shape the shape of stories, while journalism deals with issues and fact-checking deals.

On the other hand, while technologies like the Metaverse can provide an endless source of entertainment, they can also disrupt the connections between people, experts at the World Media Congress pointed out. Great care must be taken when navigating these muddy waters to ensure the use of this technology while mitigating its detrimental impact on real-world social interactions.

Education, experts agree, would be the most effective tool for creating media-literate communities, starting at home with parents and extending through school systems and the very institutions and professionals responsible for spreading news and media content. especially as misinformation and disinformation can have a major impact on the security of nations and cause panic among the unsuspecting masses. The fast pace that life has reached and the endless avenues vying for people’s attention leave everyone with a lack of time and an urge to hurry effortlessly, which greatly contributes to their indifference in checking the information they consume , and a fondness for stories adds no value or meaning.

Another aspect the industry should focus on is investing in training and development, media experts said, to give media professionals better editorial and fact-checking skills so they can produce better quality content, whether it’s analytical and investigative articles or short TikTok videos.

The world is also turning to the fast media fads because they are an easy source of serotonin and dopamine, natural substances which, while vital to our existence, can be by no means insignificantly addictive.

Taking people’s attention away from the world of character-building experiences is the problem and the solution? Resolve the growing asymmetry by finding a balance between the enjoyment effect that these technologies and new media offer and the acquisition of valuable and necessary knowledge that they facilitate.

Translated by: Mervat Mahmoud.

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