online education

Media Consciousness Week 2022 begins and options the first-ever Digital Citizenship Day

Communiqué – In the digital age, making sure everyone has access to devices and reliable internet service is the least we can do. We also need the tools and resources to learn about digital media and stay safe online. And many of us still don’t know exactly what digital media literacy means.

The 17the Media Literacy Week Annual starts today. This will be an opportunity to turn the spotlight on digital media literacy and the importance of understanding, using and interacting with the digital media we consume every day.

The annual event, hosted by MediaSmarts, Canada’s center for digital media literacy, takes place October 24-28. We invite all Canadians, including teachers, students, seniors, community groups, libraries and museums, to celebrate by participating in digital literacy activities.

MediaSmarts is also proud to announce the Launch of a new national awareness day, des Digital Citizenship Day (October 26)what will remind us We are all digital citizens and that we all have the power to influence and enhance our virtual spaces.

“Whether it’s reviewing the information we see online, thinking critically about the media we consume, or paying attention to how we interact with others online, digital media literacy touches every aspect of our digital lives. Media Literacy Week and Digital Citizenship Day is an opportunity for us to reflect on the role we all play in our virtual spaces and focus on how best to create more positive environments for all. – Kathryn Ann Hill, Managing Director of MediaSmarts

“What happens online doesn’t stay online. Every day we see how misinformation and dangerous content can have a negative, even tragic impact on people’s lives. Media Literacy Week gives us the opportunity to work together to strengthen our media literacy and build a better online world. Education and awareness are the first steps towards a safer internet for our communities and our youth. – Pablo Rodriguez, Canadian Heritage Minister

MediaSmarts experts are available for interviews to discuss:

  • what digital media education is;
  • the importance of ensuring Canadians have access to digital media education and related resources;
  • what it means to be a digital citizen;
  • how to improve our digital media literacy and become better digital citizens.

Check out the full schedule of events to see all the activities taking place during Media Awareness Week and join our free special online event The Walrus Talks at Home: Digital Citizenship [en anglais]presented by Meta and MediaSmarts on Wednesday, October 26 at 7pm ET.

MediaSmarts is also co-hosting two events bringing together scholars to discuss research into digital media education in Canada on Wednesday, October 26 at 12:00 p.m. EST.

Experts are available for interviews

  • Matthew Johnson, Education Director at MediaSmarts
  • Kara Brisson-Boivin, Ph.D., Director of Research at MediaSmarts
  • Kathryn Ann Hill, Managing Director of MediaSmarts
  • Marc Alexandre Ladouceur, Media Literacy Specialist at MediaSmarts

This project was made possible in part by the Government of Canada.

Media Literacy Week is sponsored by Bell, Meta, Amazon, YouTube, TikTok, TELUS Wise, Twitter, Ontario Anglophone Catholic Teachers’ Association, Alberta Teachers Association and Nova Scotia Teachers’ Union.

Media Awareness Week is offered in partnership with the Canadian Teachers Associationand thanks to the financial support of Canadian Commission for UNESCO.

Join the conversation

#SemEduMedias | #Digital Citizenship Day
Twitter: @HabiloMedias | Facebook: @MediaSmarts
Instagram: | YouTube: Media Smarts | TikTok: @MediaSmarts

MediaSmarts is a national bilingual non-profit digital media education center. For over 27 years, MediaSmarts has been promoting digital media education in schools, homes and communities across Canada. Visit to learn more.

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