[CONTENU PARTENAIRE] STUDI, a pioneer and French leader in online training, continues its hyper-growth, supported by the awareness revealed by the Covid crisis. According to Pierre Charvet, co-founder and CEO, lifelong learning is a trend that responds to changes in the labor market; He answered some of our questions.
The health crisis has caused employment difficulties in various sectors and in particular has led to professional retraining projects. How has this period affected your business? Have periods of confinement or teleworking encouraged retraining projects?
The question could well be asked, but in reality our growth started long before the crisis. The story begins in 1999 with the launch of our first online accounting school. Today it seems obvious, but back then, believe me, we were the only ones. After going from 60 to 120 million in sales in 2020, we plan to reach 200 million this year, taking the position of leader in the French edtech market. Above all, with STUDI we are leading the educational model of tomorrow, an integrative and digital model that makes state-recognized, high-quality diploma courses accessible to the largest possible number (this affects more than 90% of our catalogue).
We want to enable everyone to find their place and transform their professional life where they want, when they want, how they want by offering the best education and genuine support. The constraints of the health crisis made it possible to increase the legitimacy of the digital training model with a wider audience, but we were already structurally organized and ready to respond. Today the market is more mature and awareness of the benefits of lifelong learning is growing.
It’s a pretty profound movement, confirming studies that say we’ll change jobs four or five times in our lives. In order to remain attractive on the job market, but also to ensure the personal development of everyone, the first degree is no longer enough.
In an ever-changing world, you need to constantly update your skills and acquire new knowledge. In some industries, such as finance or healthcare, it’s even a legal requirement that you refresh your knowledge. This is the core of what Health Events has to offer, a training organization for medical professionals that STUDI took over a few months ago.
Our mission is to support people throughout their careers, both in a 2-year diploma course and in a short or specific course to acquire soft or digital skills. We have the largest online training offering, from CAP to bac+5, with 14 courses and more than 200 training courses in our catalog.
And soon some of this training will also be available in English.
What are the specifics of your offer and the latest developments in it?
The digital cannot do without the human. This has been our philosophy at Studi for 20 years now and that is why today our 450 training advisors, our Student Success Team and our Career Center continuously advise our 70,000 learners. What differentiates and defines us is this support that doesn’t stop at training.
We are both the designers of our programs, our content and our tools to deliver these training courses 100% online. We target three types of audiences and make sure we adapt to their needs as closely as possible. First there is the professional in the post who either wants to develop further, to develop further in his industry – that’s called “Up-Skill” – or wants to do retraining, that’s called “Re-Skill”. Since they are in office, they need flexibility, and digitization, with its flexibility, perfectly meets this need while allowing them to obtain a state-recognized title. Then there are the jobseekers who have huge training needs, which have been clearly identified by public actors, particularly in the context of job advertisements. And of course there are the students, to whom we offer an extensive dual course of study. Today, Studi is also a CFA (apprenticeship training center) and enables many young people to find their way around under the best conditions and to find a job. We train and support trainees in finding the company that welcomes them.
So you work to meet the demands of individuals as well as organizations?
Absolutely. In BtoC (“Business to Consumer”) we train learners via CPF-enabled training courses. In BtoB (“Business to Business”), these are organizations that use our services to transform themselves, to support employees in their development. And finally the BtoG (“Business to Government”), it is the public, national and regional authorities that use our services to support and implement a very strong local training policy.
You are a pioneer in Ed Tech, how do you see the future of education?
The future of education is an education in 2 stages: that of the first diplomas at the beginning of the studies and that of the rest of life, continuously. And this second phase is and will be carried out online with innovative formats close to the needs of everyone and of society. What we are building at Studi is an inclusive education, through the flexibility of its model but also through the affordability of its prices. It is also an education that reflects the needs of the labor market with a quest for excellence, since we can draw on the best instructors and pedagogical experts, scattered throughout the territory and beyond. The idea that the training would end at the end of the first degree is obsolete. Studi positions itself as “the second school” that enables the lifelong path that enables fulfillment and leads to professional life.
We read that the group is still expanding outside of France, can you tell us more?
Studi shares his expertise and digital know-how within Galileo Global Education, the world’s second largest private university. Being part of this group allows us to have squadrons all over the world, making education accessible to as many people as possible over and over again. Next year we will be present in several European countries. At the same time, the first English-language courses are offered, mainly Bachelor and Msc in Business Administration and Marketing. We are also expanding into French-speaking Africa and this year we launched ISM ONLINE, the online business school based in Dakar. This offer has already convinced more than 500 students, 100% online for accredited Bachelor and MBA.
Overall, what are the main reasons for online training?
30% of our learners live in big cities, so they are close to schools and training centers and still chose to study. Because they want to set their own pace, be able to train almost seven days a week and choose the times they devote to their training. Online education also appeals to a generation that wants to relocate and access higher education without necessarily being forced to stay in their home area. You can travel the world, be a top athlete, pursue your passions and advance your studies in peace by training with the best online. Our team works 7 days a week to support our students through our social learning platforms. A concrete answer to a real need for flexibility and availability. This helps resolve territorial rifts. And we will always do better with the regions.
This content was created with SCRIBEO. The editorial staff of BFMBUSINESS was not involved in the creation of this content.