It was the Executive Secretary of the African Union Development Agency (AUDA-NEPAD), Mrs. Nardos Bekele Thomas, who led the opening ceremony of this training in the presence of the Executive Director and coordinated the AUDA-NEPAD programs.
During 2 working days, the participants will be enabled to develop their personal branding in order to strengthen their self-confidence; improve its packaging; the concept of financial literacy and finally increasing online sales thanks to a better understanding of e-commerce.
The aim of this training is to give them the tools to structure and strengthen their entrepreneurial approach and ultimately produce better in Africa.
In her opening remarks, Executive Secretary Ms. Nardos Bekele Thomas recalled that NEPAD has been working with women entrepreneurs on the continent for years, be it through the Gender, Climate Change and Agricultural Support Programme, the NEPAD-Spain Fund for the Empowerment of African Women who are there have enabled us to spend around 20 million euros in 10 years, spread over 79 projects, including 38 African countries.
Through this massive program, Ms. Nardos says, we have transformed the lives of 1.2 million women across Africa. For example as part of the project Socio-economic empowerment of 350 craftwomens in Niger. We helped women from 32 localities in 8 regions of Niger whose areas of expertise included basketry, leather goods, embroidery, pottery and cosmetics manufacturing, among others.
We supported their efforts to improve their techniques and enabled 352 Nigerian women to improve the quality of their products, diversify the range of products they offer and enter new markets, she emphasized.
She also recalled that her institution had to organize conferences dedicated to women in agribusiness, which we held every two years before the Covid-19 pandemic, and today it is women processors, producers, creators and creatives that we support and that is very great pride for me.
However, she said, I wake up knowing that I have helped a woman live the life she chose to the full, freely expressing her natural talents and putting her at the service of the community. That’s why I started the African Union development agency, Energize Arica, for young women because I was outraged.
I respond to revolt with action and I am honored to be able to implement projects that will transform my revolt into a positive impact for current and future generations, concluded AUDA-NEPAD Executive Secretary Ms. Nardos Bekele Thomas.
It should be noted that this training, which will take place on November 22-23, 2022 at the Palace of the 29th of July in Niamey, has brought together around 100 African women entrepreneurs.