To increase their visibility on social media, some influencers post videos of their children unwrapping presents. Behind the “funny” atmosphere lies the practice of exploitation known as “unboxing” and raises serious ethical issues.
If you don’t know what it isunpackingg, you are a lucky parent. L’unpackingor unboxing, consists of filming children unwrapping gifts that are “lavishly” offered by toy brands or electronic devices and posting the videos online.
Not content with being stuck in the minds of our descendants that the goal in life is to own useless objects that shine, these little consumer gems also threaten the physical and moral integrity of the children who put on the show. A report by the right-back published on November 17 warns of the numerous excesses and the risks faced by minors that are being portrayed on the networks.
Unboxing, too cute a practice… for adult bank accounts
Fluorescent plastic, groovy music, ecstatic screams, videos ofunpacking have everything to please young audiences, fans of these future commercials that hide their primary intent (sell you something) behind a friendly pseudo-spontaneity.
Because that’s what it’s all about: commercials by children. With the difference that they are not framed and primarily benefit parents, who thus increase their visibility on the web and their pocket money.
Concerned by this type of phenomenon, the Observatory for Parenting and Digital Education arrested right-back Claire Hédon so that she could report on the situation. Their report, published on November 17, denounces these practices, which are similar to the exploitation of minors: videos featuring children on the networks are currently produced and remunerated outside the very strict legal framework.
Small influencers are subject to the same risks as large ones
These videos compromise the privacy of these mini ambassadors against themselves. Their image and intimacy are conveyed without their real consent, often because they are too young to see the stakes and the consequences. Like adults, children are not spared from cyberbullying and hate speech.
What is published online never disappears. These children are therefore doomed to exist practically according to the conditions laid down by their parents. They no longer have the ability to decide when the time comes, how they want to appear online or not.
The legal defender proposes two measures to protect and educate families about the dangers of digital interaction: the establishment of a compulsory module from the sixth grade on digital education and in particular on the digital rights of minors, and training for “influencer” parents. Finally, it is also up to us, the other Darons, to deny our descendants this type of content (despite their insistence) and to explain to them why.
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Photo credit of an image: Getty Images