Dating app Tinder and the government have teamed up to raise awareness of gender-based violence helplines and resources. As they swipe, singles will see these resources appear between user profiles for a year.
3919. Not everyone is yet aware of the national hotline for victims of gender-based violence, particularly domestic violence. All means are good for this. Including the most inappropriate collaborations. Here’s what’s happening starting November 25, for a full year: Dating app Tinder is working with the government to promote numbers and resources to tackle gender-based violence. A message published by 20 minutes on the eve of the International Day for the Elimination of Violence Against Women.
Through a campaign called “helpful screenshots”, The application is preparing to integrate “swipe cards” between the profiles of singles, on which users can restore important resources. In addition to 3919, a number open 24 hours a day, 7 days a week, there will also be police numbers 17 and 114, which can be reached by SMS.
Necessary “background work”
A link to the arretonslesviolences.gouv.fr website will also be possible. This government platform makes it possible Reporting violence and finding associative resources. “I am delighted to partner with Tinder France, which aims to raise awareness and guide victims and witnesses,” said Isabelle Rome, Minister in charge of Gender Equality. By taking these kinds of concrete actions, we better protect girls and women and that we change mentalities over time.”
On the application side, we ensure that the approach meets the security desire of the platform. Tinder, which just celebrated its 10th anniversary, is regularly singled out for security breaches related to certain user profiles. With this campaign, the dating app hopes to contribute to “fundamental educational work”, especially in the case of witnesses of violence. If singles see these numbers for a year, they will eventually know them by heart.
And it’s more than essential. This is shown by the latest report by the Solidarité femmes association, which is responsible for line 3919 the number of calls to this emergency number increased by 14% in 2021 compared to 2019. Unfortunately, 2020, exceptional in terms of prison sentences and the explosion of domestic violence, remains the record year.
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