RANKING – Essential for communication, schools, universities but also ministers invest in the social network. Headway Advisory publishes its annual ranking.
For the seventh year in a row, higher education consultancy HEADway Advisory has released its Twitter Influence of Education and Higher Education index. Three main categories are examined: the Twitter accounts of universities, those of professionals in the sector – university presidents, directors of the Grandes Ecoles, managers and professors – and finally those of university “influencers”: institutions, media, personalities.
The Social Influence Score (out of 100 points) is calculated using an algorithm that takes into account the number of followers of the account, the number of tweets, the age of the account and the influence of its followers. As in the past four years, HEADway Advisory optimizes this score by also considering the number of followers of each Twitter account.
Sciences Po continues to dominate among the Grandes Ecoles
With almost 145,000 subscribers, Sciences Po remains the clear leader this year. The Institute imposes itself on a not-so-unexpected dolphin. Ranked seventh in 2021, Iéseg has far fewer subscribers but an exceptional community engagement rate. This year she is ahead of EHESS (School of Advanced Studies in Social Sciences), HEC and the University of Reims.
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Paris 1 Panthéon Sorbonne University and Reims University are top-ranked in their category. École Polytechnique, still the leading engineering school, has lost eight spots this year, down to 13th place, particularly with École 42 being tested for the first time, even if it’s not a big school.
Universities: Paris 1 regains the advantage
For the first time in 2020, Paris 1 Panthéon Sorbonne reclaims the lead after a disappointing 7th place finish in 2021. It is tied with the University of Reims and ahead of the Universities of Paris-Saclay and Poitiers, which are also tied. Rennes 1 and the Sorbonne University follow just a stone’s throw away.
Management schools: Iéseg before HEC
It’s the surprise of the year: HEC is dethroned again, but this year by Iéseg, Audencia, who moves to 3rd place, level on points with Edhec, who gains three places. Admittedly, the Lille and Paris school has far fewer subscribers than HEC, but boasts an exceptional retweet rate of 80% (20% for HEC), aided by sending 154 tweets per week (34 for HEC). will have a tremendous impact.
Engineering schools: the École polytechnique, of course
The École polytechnique remains at the top but sees itself getting closer every year from the always excellent Mines Saint-Etienne.
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Not forgetting a CentraleSupélec that climbed seven places this year to complete the podium, which is level with Télécom SudParis, ESPCI Paris, IMT Nord Europe and Esilv.
Art schools: the Ecole du Louvre and Gobelins are essential
As in 2020 and 2021, the École du Louvre and Gobelins win ahead of Esmod.
IAE: Montpellier solid leader
As in 2020 and 2021, the Montpellier Institute of Business Administration is the most influential this year ahead of the unifying account of all IAEs, IAE France and that of the IAE of Caen.
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The Ministry of Higher Education largely first
As in 2020 and 2021, the Ministry of Higher Education and Research takes first place by far. But in this year of resuming international student travel, Campus France and Erasmus+ complete the podium.
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If it loses its second place, France Universities stands out as the most influential representative conference of higher education, far ahead of the Cdefi (Conference of Directors of French Engineering Schools) and the Conference des Grandes Ecoles (CGE). Unef and Fage share the title of the most influential student union on Twitter.
Personalities: The “star teachers” impose themselves
At the top of our ranking of all categories of university personalities, as in the previous year, are predominantly “star professors”. Only political figures such as Secretary of State for Youth, Sarah El Haïry, or current and former Ministers of Higher Education and Research, Sylvie Retailleau and Frédérique Vidal, manage to make it into our top 20. A single university leader, the president of the University of Reims and vice-president of French universities, Guillaume Gellé is one of them.
Professors: top economists
The economist Thomas Porcher (PSB) stands out this year in our ranking of university professors and grandes écoles, ahead of another economist, Thomas Piketty (EHESS and PSE), the historian Mathilde Larrère (University Paris Est Marne-la-Vallée), the political scientist Dominique Reynié (Sciences Po) and the paleoclimatologist Valérie Masson-Delmotte (Paris-Saclay University).
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Two teachers from the preparatory classes are also in our top 25: Joëlle Alazard, history teacher in Khâgne at the Lycée Louis-le-Grand, and Fred Brossard, mathematics teacher at the Lycée Bergson in Paris.
principals and university presidents
Having a prominent position in a conference that represents higher education necessarily confers visibility. Again this year, the Vice-President of French Universities (former Conference of University Presidents) and President of the University of Reims, Guillaume Gellé, wins. He precedes the President of the Conference of the Grandes Ecoles (CGE) and the General Director of Arts and Crafts (Ensam), Laurent Champaney. The President of the Cdefi (Conference of Directors of French Engineering Schools) and Director of the Mines Saint-Etienne, Jacques Fayolle, takes fourth place.
On the Management School side, Stephan Bourcieu (Burgundy SB) overtakes Rennes SB General Manager Thomas Froehlicher this year to climb onto the general podium. Sciences Po’s new director, Mathias Vicherat, jumps straight into the rankings at number 6.
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Department and activity leaders
They are deputy directors, directors of communications of the Grande Ecole program or lead an activity. As in 2020 and 2021, Audencia’s communications director, Frank Dormont, wins this category by a wide margin. He precedes the Vice Dean of Research at Skema BS, Philippe Monin, and the Director of the Mica Laboratory at the University of Bordeaux-Montaigne, Bertrand Mocquet. Followed by the Deputy General Director for Digital at Neoma, Alain Goudey, along with another Digital Director, that of Sciences Po, Jean-Pierre Berthet.
The “influencers”: Sarah El Haïry at the top
This category includes figures who are neither responsible for a university nor professors, but who have influence as ministers, rectors, trade unionists, journalists or presidents of Hcéres (High Council for Evaluation Research and Higher Education). This year, Secretary of State for Youth Sarah El Haïry takes first place, ahead of Education Advisor to the Prime Minister and former Rector of Paris, François Weil, and Deputy Mayor of Paris Higher Education, Marie-Christine Lemardeley.
Today, Frédérique Vidal, advisor to the President of the EFMD (European Foundation for Management Development), wins Sylvie Retailleau in terms of the number of subscribers: almost 100,000 against just under 13,000. However, the latter is progressing very quickly if she has only been present on Twitter since her appointment a little over half a year ago.