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Université de Montréal – UDEM launches emergency conduct marketing campaign

On November 11, within a few hours, two colleges, Cégep Saint-Jean-sur-Richelieu and Collège Montmorency, were forced to cordon off their respective campuses due to the presence of armed people. The shooting near Collège Montmorency led to the partial closure of the Université de Montréal campus in Laval, which is adjacent to the college.

These two events remind all educational institutions of the importance of adequately preparing for various emergency situations. Rapid intervention by security personnel, effective alerting tools, and reactive communications are all ingredients that limit the impact of an unfortunate incident. Knowing how to react in a certain critical situation can also be crucial, both for oneself and for colleagues and classmates.

A long-planned awareness campaign

Incidentally, the University of Montreal is launching an emergency behavior awareness campaign this week. This campaign, entitled Being Prepared Saves Lives, aims to educate the university community about the tools at their disposal to alert them should an incident occur on our campus. It also invites us to familiarize ourselves with the instructions to follow according to the most common scenarios: suspicious package, gas leak, threatening call, fire, evacuation, etc. With a video at its heart that explains what to do in the presence of an armed person to do on one of our campuses.

“This campaign was completed three years ago and was scheduled to start mid-March 2020; COVID-19 has decided otherwise, explains C. Annick Tremblay, director of prevention and safety at the university, who took office amid a pandemic. Now that students and staff are back on campus, it seems the time has come to spread the word and promote the content of the urgence.umontreal.ca website.”

This page, also launched three years ago, contains essential information about what to do in an emergency, as well as downloadable software and applications designed to report the triggering of an alarm in good time. In the event of a proven emergency, under the direction of the UdeM Office of Communications and Public Relations, the website will be transformed into a continuous and time-stamped information module to be displayed on all websites in the domain. in the form of a highly visible red banner: This module was used to communicate with the community in the first weeks of the lockdown at the beginning of the pandemic.

A new warning system

In addition to the website, in 2020 the university established a front-line warning system, allowing the UdeM department for prevention and safety to quickly disseminate a first warning on various platforms: digital signage screens, university computers, landline phones and the Rave Guardian App. The system we talked about when it was implemented includes a whole range of pre-recorded messages that can be broadcast in specific buildings or across campuses, depending on the nature of the incident. It is tested annually for effectiveness and reach – most recently on October 12th.

“The size and configuration of our campuses present an ongoing challenge when it comes to alerting the community,” notes C. Annick Tremblay. But the university today has many more tools than it used to have. It is now up to community members to become familiar with these tools and take a few minutes each year to refresh their memory on what to do in the event of an incident.

The Prepare Can Save Lives campaign will be conducted each fall via email with staff and at the beginning of each semester with the student community beginning this week.

And remember, to report an emergency, dial 7771.

Download our tools

The university has many channels to reach out to its community in the event of an emergency. However, two of these channels require individual measures. On the one hand, the Rave Guardian mobile application must be downloaded from the App Store or Google Play: when downloading, you must provide your address <@umontreal.ca> Enter and enable notifications. Thanks to this application you will receive real-time notifications. On the other hand, if you want to receive full-screen notifications on your computer, you can download the Alertus software to your personal or work device (several computers provided by UdeM come with the software by default). For more information about these applications and the UdeM alert system, see the Information Channels section on the Urgence website.

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